.2024 has actually been actually an inconsistent year for adtech funding.U.S.-focused adtech start-ups, as soon as adapted to running into billions in financial backing each year, have raised almost $360 million thus far this year, putting it on the right track to be the industryu00e2 $ s slowest year in over a years, every Crunchbase information. That lag results from market concentration, increased regulatory stress, and also economical uncertainties.ADWEEK consulted with 5 VCs that continue to buy adtech companies, despite these difficulties, concerning what they are actually trying to find and also what they prevent. Maybe unsurprisingly, these financiers are actually targeting chances in privacy-focused innovations and industry-specific areas such as linked television.